Joseph is the Marketing VP – Budweiser brand for ABInbev North Asia.  Joseph graduated with a duel MBA/MIM degree from Thunderbird-ASU/ University of Houston and also attended executive programs with Harvard, Northwestern University and CEIBS.

Joseph joined ABInbev China in 2009 and has managed different local and international brands for the company.  Now as the brand head of Budweiser, the absolute leader of premium beer segment in China, Joseph leads branding, strategy and planning, digital marketing, innovation and experience marketing that continues to build the brand power of Budweiser.

As a Malaysian that has lived and worked in New York, Taipei and Shanghai, Joseph has a diverse international experience.  Before joining ABinbev, Joseph worked for Pepsico, Yahoo and BAT.