Leo Li-General Manager of Strategic Management Department & Marketing Management Center at NetEase Media

Prior to joining NetEase, he has served as project manager at TBWA, Marketing Planning Director at Phoenix network, etc. Currently in NetEase Media, Leo has taken charge of the overall upgrade of NetEase’s marketing system, as well as mobile marketing, industry planning, the development and realization of corporate strategies.

Transforming from 4A agency to internet new media, Leo owns a unique ability of creative integration and has a great deal of digital marketing experience in automobile, 3C, FMCG and other industries. Meanwhile, integrating media resources to advance innovation in content and address marketing solutions, he has led the team to create many industry awarded cases.

In 2017, Leo has hold an additional position in General Manager of Strategic Management Department, planning NetEase Media’s strategic development and its practice. With his excellent strategic level and efficient execution, Leo has completed the pioneering development in marketing industry at NetEase, and been the judge of many important advertising awards for several years, including Media Marketing Award, Interactive Creative Award and Advertiser Award of Great Wall Awards, Effie Awards, Top Mobile Awards, China Content Marketing Awards, etc.