The instinctive human desire to connect presents endless opportunities for modern marketers. In ‘Making it Personal’, Angeli Beltran explores how the perfect relationship flourishes with insight and empathy, how data fuels engagement, and how brands capitalise on digital technologies to generate mutual understanding. Building on demographics and psychographics to construct buyer personas, Angeli demonstrates how sharing brand conversations creates productive dialogues and establishes the trust to satisfy hidden needs and desires that fuel long term productive growth. She will show how understanding the customer journey enables brands to identify moments of meaning, and how supporting them drives deep loyalty and enhances lifetime customer value.
