Zoe has 10+ years of experience in digital marketing and start-up. As Head of Marketing and Partnership, she oversees Udacity’s brand strategy, insights, strategic partnerships and marketing executions in China to achieve growth goals. Before joined Udacity, she cofounded an ed-tech venture and successfully built and released 3 language learning mobile apps to the market, that have been featured as Best New App by Apple across 23 countries in Europe, as well as 2016 Best App by Xiaomi and Baidu’s App stores in China. Before her entrepreneurial adventure, she was heading up the digital marketing team for the adults learning service of EF Education First, the world’s largest private education company, as a Senior Director of Digital Marketing. Prior to working with EF, Zoe was an early member of the Google China team, providing optimization solutions for top-tier AdWords advertisers, such as Alibaba and Ctrip.