Vincent Wang has more than 15 years’ experience in brand consultancy and advertising strategy, with 6 years in media strategy and planning, providing consultancy to multiple industries and brands including Unilever, Uni-President, P&G, Wyeth, Johnson & Johnson, Lego, Carlsberg, Pernod Ricard, Ping’an Insurance, Bank of Communication, McDonald, etc.
At IPG Mediabrands, Vincent is leading data driven insights, aiming to deliver best in class insights and actionable media strategy for clients including big data analysis (e.g. audience based data management platform architecture & building) and small data analysis (e.g. brand strategy & positioning).
His expertise lies in consumer insights, brand strategy and positioning, with an in-depth understanding of media effectiveness and efficiency optimization.
