Tian Pan has nearly 20 years’ related working experience in media industry, engaging in content marketing operations, media investment as well as commercialization of advertising successively.
Tian Pan has nearly 20 years’ related working experience in media industry, engaging in content marketing operations, media investment as well as commercialization of advertising successively.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
