Ms. Shannon Hsu joined Danone Water China Beverage in July 2017 as Marketing Vice President , and is responsible for leading Danone Water China Beverage marketing strategy and tactics to maintain Mizone’s leadership in vitamin drink, successfully develop new brand(TFYT, Lemonade) and drive business growth.
Shannon started her Marketing career from year 2000 in Taiwan, Shannon has been working in mainland China for almost eight years. Shannon brings to Danone rich marketing experience across different industries, including personal care from Unilever, mobile devices from Nokia, and healthcare products from GSK, with proven track record in end-to-end brand new launch, digitally integrated 360 activation, E-commerce business and team development.
