Q Chen is the GM of Advertising & Sales Dept., Xiaomi Inc., and in charge of developing innovative commercialization for Xiaomi Intelligent Eco Marketing. With his 15+ years experience in mobile internet and digital marketing in China, he has been making a great progress through Xiaomi’s strengths of omni-scenario, big data, and IoT. He has led the department accomplish multiple edging cases, such as Puma mobile theme on weather, music, and sports apps which echoed with present scenario; IoT applications which included the innovative KFC “Chicken Please” – the smart fridge which ordered KFC with voice control, and the interactive Master Kang bottled water reminder through Mi bands. Meanwhile, Q has been working on the commercialization on OTT, the Internet TV, under the premise of protecting user experience. With his leadership and penetrating insight, Xiaomi OTTad business has achieved significant performance in the market.
