Paul is the founder and CEO of The Illuminera Group. 

With over twenty years of experience in market research and marketing consulting in China and the US, Paul’s passion is in transforming how marketing best be done in the digital age using cutting-edge innovative solutions. 

Paul is routinely engaged by clients to advise on critical business issues such as strategic positioning, brand strategy and communications, pricing, route-to-market business models, etc. In addition, Paul has been at the forefront of data-empowered marketing and frequently speaks in conferences and seminars.

Paul has immersed in many industries and his primary focus in recent years include, among others, consumer products, healthcare, ecommerce, and financial services.

Before founding Illuminera, Paul was the General Manager of TNS in Shanghai and Guangzhou. Prior to that, Paul worked with ACNielsen (New York), Frito-Lay (China) and two specialized research firms in the U.S.

Paul has a MBA degree from the University of Michigan, Ann Arbor.