Since joining GSK in 2000, Gijs has held several leadership roles across Marketing and General Management in the consumer healthcare business. Gijs has extensive experience across different geographies, before his current location he was based in Singapore, Dubai, London, Brussels and Amsterdam. He has worked across many categories in consumer healthcare, building up a strong track record in launching and growing category leading brands.

He was the key driver of the pan-European roll-out of Parodontax which became the fastest growing Oral Care brand on the continent. Following this, Gijs built a solid innovation pipeline for the Gum Care business.

In 2010, he took on the role of Regional Marketing Director for the Wellness category in the Middle East. Within three years, he supported the region’s business growth to over 20% year-on-year and acquired strong market share gains for the category.

During his time as General Manager for Singapore he turned around and established a strong performing business with leading positions across categories, as well as leading the integration of the Novartis business post the joint venture.

Since 2017, Gijs serves as Area Marketing Director for OTC & Marketing Excellence, responsible for the OTC marketing portfolio as well as driving the capabilities across the marketing teams in Greater China.