Frank Lin, graduated from Coventry University UK with Business Administration. Frank has been working as marketer in China for over 10 years, and served several global well-known brand, which including luxury, FMCG & juvenile product. Currently, Frank is the brand manager for the both “Dumex” & “Arla” under Yashili International Group, and in charge of the marketing & branding strategy.
Why is O2O a Thing of the Past
On Dec 6, 2017, Starbucks’ much anticipated “Shanghai Reserve Roastery” opened its doors on Nanjing West Road. This largest Starbucks café in the world has a total floor s...
Mondelez International: Making Consumers Happy to Pay
In this current age, consumers are offered a great abundance of consumer goods and convenience with regards to shopping –with a vast array of choices available. Consumers nowa...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging up this programmatic...
