With the emergence of internet third-party platforms, simple hotel booking systems alone are increasingly insufficient to satisfy diverse customer needs. How to effectively manage member information, with an ecosystem that satisfy operational needs of members in different contexts, has become a big challenge for the hotel industry. The emerging big data and AI techinologies have made possible cultivation of internet data value, and this also facilitates more in-depth consumer behaviour insights, precise customer targetting and enhancing conversion rates to build ecosystems of multiple facets.
1. Challenges faced by hotel industry in the internet age
2. How to cultivate data value for hotel members
3. How to establish member ecosystems with high conversion rates
