Blake Cahill is the global head of digital marketing and media at Philips. Leading a high-performance team of digital experts, he is responsible for Philips’s digital marketing transformation driving subject matter expertise, programs and new technologies across Philips 10 Business Groups and 17 market clusters.  

Before joining Philips in 2012, Blake worked at Visible Technologies where he was responsible for developing and leading all activities related to business and brand development, market positioning and thought leadership in the area of social media and brand monitoring for a market leading enterprise software solution. Following his experience at Visible Technologies, he joined Banyan Branch where he led client execution, acquisition and thought leadership at this leading Digital agency that he sold to Deloitte.

He is a former board member of the Word of Mouth Marketing Association (WOMMA) and the Massachusetts Innovation & Technology Exchange (MITX).

He currently lives with his family in Amsterdam.

Twitter: @bcahill https://twitter.com/bcahill?lang=nl

LinkedIn: https://www.linkedin.com/in/blake-cahill-9a0773

Dr. Manfred Bräunl joined Porsche’s largest market worldwide, in 2014 as Vice President Marketing. His areas of expertise are marketing, sales, customer relationship management and financial services. In pervious years he has worked for multiple premium and luxury automotive brands such as BMW and Maserati as head of marketing. These assignments have been in a number of key markets including Germany, Canada, Italy and now China. Dr. Bräunl, who holds a German and Canadian citizenship, is also an official guest professor at Tongji University.

Joseph is the Marketing VP – Budweiser brand for ABInbev North Asia.  Joseph graduated with a duel MBA/MIM degree from Thunderbird-ASU/ University of Houston and also attended executive programs with Harvard, Northwestern University and CEIBS.

Joseph joined ABInbev China in 2009 and has managed different local and international brands for the company.  Now as the brand head of Budweiser, the absolute leader of premium beer segment in China, Joseph leads branding, strategy and planning, digital marketing, innovation and experience marketing that continues to build the brand power of Budweiser.

As a Malaysian that has lived and worked in New York, Taipei and Shanghai, Joseph has a diverse international experience.  Before joining ABinbev, Joseph worked for Pepsico, Yahoo and BAT.

Candy Deng joined P&G in 2002 and is currently VP of E-Business, P&G Greater China. During her 15-year history in P&G, she worked in brand management for 5 brands and owns extensive experiences in brand building. 

Candy has previously managed business of personal care (Safeguard, Olay body care, Camay) , oral care (Crest, Oral-B) and has achieved rapid growth and development. She owns the sound reputation in brand building, especially in brand long term portfolio and innovation         strategy, and holistic consumer marketing plan. In E-business team, she committed to lead the team with change, to explore cutting edge marketing model and trend, which result in fast growing of P&G E-com business. 

Candy Deng is committed to grow people. As the head of GC P&G Marketing capability for 5 years, she develop & grow the marketing organization with brand building fundamental skills and practices.

Helen Luan, joined Tencent in 2008, now serves as General Manager of Sales of the AMS. Since starting her career in 1999 with Sina, Helen has nearly 18 years of hands-on experience in the Internet media marketing sector. She has acquired a thorough understanding of the Internet and digital marketing and is recognized as a marketing expert.

Tencent, one of the largest and most used provider of integrated internet services in China, uses technology to enrich the lives of internet users. Tencent OMG offers key services such as Tencent Video, Tencent News, Tiantian Kuaibao and Tencent Sports, creating one of largest, trusted media platform portfolio globally. It serves different users by meeting their diverse, daily needs.

Under Helen’s leadership, Tencent OMG has achieved rapid growth in advertising sales and considerable increase in market share year after year, playing a pivotal role in driving the development of Tencent’s advertising business.

Over the last decades Markus has been involved in more than 100 innovation driven projects in Europe, Greater China and the Silicon Valley – some of them disrupting established or creating new markets. His expertise is focused on product development, strategy and project management. Markus has developed a unique experience how to create cross functional ecosystems that turn possibilities into realities. He is a frequent keynote speaker as well as an author on innovation and technology. Markus’ current work in China focuses on urban mobility, data analytics and open innovation. In this fields his team is working on various R&D projects in Beijing, Shanghai and Shenzhen.
Work experience:
2015 – Today
Vice President, Head of BMW Group Technology Office China, Shanghai City
Responsibility of the BMW Group’s research and innovation activities in Greater China, legal representative for BMW China Services Ltd. Shanghai Branch, project responsibility for a new R&D Center in Shanghai.
March 2013 – July 2015
Head of Project Electric Mobility BMW Motorrad Management and development of the BMW Motorrad electric scooter program incl. BMW C Evolution; creation and management of the BMW Motorrad Connected Ride program.

Suejane graduated from National Taiwan University, and holds an MSc degree in Industrial Relations and Personnel Management from the London School of Economics and Political Science, and an MBA from Hong Kong University of Science and Technology.

Suejane joined Walmart China in 1999 and has very diversified retail experience in various areas of Walmart including Marketing, Merchandising Operations, Human Resources and Corporate Affairs. Now as leader of Marketing, Suejane leads branding, strategy and planning, digital marketing, customer communications and customer insights that impact over 400 Walmart stores and e-commerce platforms in China.

Having lived and worked in Guangzhou, Beijing, Shanghai and Shenzhen, Suejane has a profound understanding of the Chinese market and shopping behaviors of the local customers. She strongly believes that to be successful, retailers especially marketers must focus on customers’ needs and exceed their expectation. Suejane and her team are leading Walmart China to be a best-in-class Omni-channel retailer by providing customers with the easiest seamless Omni-channel shopping experience. With focus on customers’ needs and communicate in more digitalized and personalized ways, Suejane aims not only to deliver business goals but more importantly to build Walmart as the most trusted retailer in China. 

Gregory is Vice President of Corporate Marketing and Brand Strategy at Huawei, leading company efforts to accelerate industry-leading marketing, thought leadership, brand capabilities, and enabling Huawei’s own digitization and digital transformation efforts.

As Huawei’s top brand ambassador, the company brand value and reputation have achieved new heights, as it brings digital to every person, home, and organization, for a fully connected, intelligent world.

Previously, Gregory was Vice President of Huawei Global Partner and Alliances, building cross-company partnering and ecosystem capabilities with top alliance and solution partners cross Huawei carrier, cloud and enterprise businesses.

Gregory has more than 25 years industry experience holding senior strategy, channels, sales, alliance management, marketing, product management, and corporate business development positions at Huawei, Citrix, Cisco, Novell, and HPE.

Gregory is an expert in alliances, ecosystems, marketing, branding and the digital economy and in promoting the role and value that ICT and enabling technologies such as Broadband, Data Center, Cloud, Big Data, IoT, and AI play in driving enterprise and country digital transformation and achieving intelligent connectivity.

Gregory is a popular industry speaker, is the author of many articles and serves as an advisor to several associations, closely collaborating with top academia and key opinion leaders on top technology and business issues.

Gregory holds a B.A. in Economics and Master’s Degree in Business Administration (MBA) from the Marriott School of Management at Brigham Young University.

Hans-Peter is an independent expert for #SMARTMobility, SMARTCites and #MAAS working as an international speaker, curator, moderator as well as Innovation and VC scout with 24 year experience @BMW, MINI and Audi as General Manager, Chief Marketing Officer, Chief Sales Officer and Chief Customer Officer. 

He acts as member of the advisory board of the German Association of eMobility (NGO) and is lecturer for influencer marketing at University of St. Gallen. In his hometown Munich he is launching a master programme #SMARTMobility and #SMARTCity Management to further strengthen the role as THE European Future Mobility hub. 

His family with three kids lives in the Munich outback and in the Tirol mountains in Austria. He drives a MINI Clubman and Bully T6 and looks forward to his Tesla 3 and Microlino.

Tim Heile previously Director of Marketing at BMW Japan, brings a wealth of experience in the premium automotive industry. He joins from BMW Group where he had held various roles for over 16 years, including marketing communication, brand development and general management, as well as his experience working in Asia for ten years.
Roland Krueger, President of INFINITI Motor Company said, “Tim will be a valuable addition to the management team at Dongfeng INFINITI. His experience and expertise in the premium automotive sector in China and in Asia will add strength to our expanding operation in China. We look forward to Tim’s leadership to make INFINITI one of the top tier players in the premium automotive segment in China.”

Lenovo’s journey over the last 14 years has been a remarkable transformation story.  But the reality is that Lenovo has undergone multiple transformations to navigate the turbulent and dynamic technology landscape.  This keynote will tell the story of Lenovo’s bold acquisition of the IBM PC business, combining an East and West player to build the largest global PC brand in the world, to acquiring the Motorola brand from Google and the X series server business from IBM and numerous other joint ventures to create a formidable $45B global brand.

Specifically, we will focus on four waves of transformation that Lenovo undertook to drive change.

· Culture transformation from an East only company to global 500 brand

· Transforming from a single product line focused company to a multi-product focused brand

· Moving from a pure hardware product company to becoming an innovation focused IOT and AI focused company

· And Finally, transforming from a product company to a “customer centric” company

Amy Chen is the Vice President and Chief Marketing Officer of the PepsiCo Greater China Snacks Category. She is focused on delivering sustainable, market-leading revenue and share growth through a portfolio of beloved consumer brands that includes Lays, Cheetos, and Doritos. In addition, she is responsible for leading the innovation and portfolio transformation agenda for the snacks category.

Amy previously held a number of roles in PepsiCo’s North America business across the sales, operations, innovation, and marketing functions.  

Amy is a strategic thinker, a passionate people leader, and a strong believer that business – and brands – can be a force for social good. She serves on PepsiCo’s Global Human Rights Operating Committee and the steering committee for Food for Good, a PepsiCo initiative focused on inner city nutrition in the United States that she helped found in 2009.

Amy previously worked as a strategy consultant for McKinsey & Company. She has an M.B.A. and a J.D. from Stanford University and an undergraduate degree in chemistry from Harvard. 

A handful of women engineers in the field of national marketing, has represented the grand innovation institute to promote the Internet and mobile Internet advertising forward-looking technology research and development to explore, and successively in the domestic first-line game platform, finance, science and technology company is responsible for the construction of the large data platform, the algorithm model, application of data mining, natural language processing, user behavior analysis, the application of the technology in the field of marketing such as traffic monitoring and evaluation has the rich experience and forward-looking insight.

Matt Liao, Marketing Vice President of Shangri-La Hotels and Resorts, has a marketing career spanning more than 20 years within the region, the majority gained in Mainland China.

With deep experience in retail, commercial real estate, hospitality and destination marketing，he specializes in delivering integrated campaigns that encompass a heavy digital, activation and CRM component to drive customer engagement and brand loyalty.

Having previously worked for Value Retail China, CapitalMalls Asia, Dairy Farm Group- Mannings China and Walmart China where millennials were also a key customer target, he understands what drives this customer segment to engage, share and shop. In his view creating Omni channel interactions and distinct experiences is what captures this audience. They want to be taken beyond their comfort zone to discover the new, unexplored and not widely understood.

Year of Birth: 1971

Nationality: Chinese (Taiwanese)

Language(s): Chinese, English, Taiwanese

Education:

2009-2011   Hong Kong University of Science and Technology, Business School, MBA

1990-1994   Taipei (Chun-Shin) University, Bachelor of Sociology 

Mr.Bony Chan is the vice president special assistant and global branding senior manager of the Fotile Group. He is responsible for the brand strategy development and branding activities of Fotile in the world.

Mr. Bony Chan has served in Fotile Group for over 10 years and has worked as a product manager, group marketing and Brand department senior manager. He has a very rich experience in the home appliance industry brand and marketing field. With the overall rise of China’s economy, and the excellent traditional Chinese culture ushered in another revival, Mr. Bony Chan and his team by virtue of the awe of traditional culture and rich marketing experience, for the Internet era brand has injected a new impetus.

In the current rapidly changing market environment, the establishment of customer and brand between the heart and the heart of the connection, for the Chinese brand to explore a unique development path, is the most determined ambition and pursuit of the Fotile marketing people.

Mr. Bony Chan graduated from the Department of Design Art at Sichuan University College of Art in 2008, where he worked to enable design and art to help brand & marketing research and obtain a Master of Arts degree.

Frank Lin, graduated from Coventry University UK with Business Administration. Frank has been working as marketer in China for over 10 years, and served several global well-known brand, which including luxury, FMCG & juvenile product. Currently, Frank is the brand manager for the both “Dumex” & “Arla” under Yashili International Group, and in charge of the marketing & branding strategy.

Cain is a hybrid digital marketing technology business leader, veteran of brand communication & data analytics, with strong entrepreneurship. Self-starter and quick learner on absorbing new knowledge and technics.
With more than 15 years of experience across product & solution management, brand consulting and analytics, Cain embraced repeated challenges in developing brand new solutions & business, with a traceable record. 
Prior to Marketin, Cain was the COO at AdsMOGO, a leading Mobile Ad SSP&Exchange in China. Prior to that, he was the VP & GM of Solutions at AdChina, providing industry cutting-edge data-driven digital marketing operation system & platforms solutions (DSP, DMP) to advertisers and agencies. He was also the Digital Solutions Director at with MillwardBrown, heading the Digital Practice in Greater China, including Taiwan and Hong Kong. 
Cain has a Master’s degree in Econometrics.

Ms. Yao Xixi is the General Manager of Farmacy Hong Kong E-commerce and is responsible for the marketing activities and online sales of the Farmacy brand in cross-border channels in Hong Kong and China.

Prior to joining Farmacy, Ms. Yao Xixi was the head of E-commerce for Hong Kong and China channels at Paula’s Choice. Previously, she also worked for many years in Taiwan’s Niumeimei and Bull Electric Group. She has extensive experience in marketing, KOL marketing and e-commerce strategy.

Ms. Yao Xixi is good at new brand operation, 10 years of experience in marketing and e-commerce strategic operations, and her grasp of the new brand’s staged marketing and sales rhythm. She led the new brand of Farmacy into China and shines. s reason.

Ms. Yao Xixi graduated from Shanghai Donghua University with a degree in Business Administration. She graduated from the Business School of Westminster University in 2012 with a Master of Business Administration (MBA) degree.

Angeli brings over 20 years of experience in marketing, communications and business management. Currently the Director of CARE Strategy at Mead Johnson China, she is a leader in customer relationship management in a digital environment, driving  growth for world class consumer brands at a global level.  Angeli’s strong track record in business transformation for both entrepreneurial start-ups and multinational companies has delivered skills in global marketing strategy and integrated communications from both a creative and commercial perspective. She has proven capabilities in managing multiple markets in Asia, building local, regional and global teams, and delivering commercial success for a diverse range of traditional and digital organisations.

Mr. Ning Xu is the General Manager of Social Commerce in Xiaohongshu and is responsible for the social commerce platform based on social community content. This platform completes the closed cycle from content to transaction and helps consumers discover and purchase good products from all over the world.

Prior to joining Xiaohongshu, Mr. Ning Xu worked for The Boston Consulting Group for many years, focusing on strategy and operations in high tech and Internet consumer market. He helped many companies form and carry out China consumer strategies, and he is very experienced in areas relating to new consumption.

Mr. Ning Xu graduated from Harvard Business School with a Master of Business Administration (MBA) degree, and from Tsinghua University with Bachelor’s and Master’s degrees in Engineering. 

Dom is a single daddy, a former infantry leader of U.S. Marines, and a passionate brand marketer who believes the world would be a much better place if more women were in charge.

Dom is currently the Regional Sector Leader for Adult and Feminine Care at Kimberly-Clark Asia Pacific, where he serves the brand mission of Kotex to champion the progress of women around the world, and of Depend to help restore dignity to those who suffer from incontinence.

Dom has over a dozen years of global brand building and business leadership experience, including a decade-long stint at Procter & Gamble where he worked on Pampers, Duracell and other well-known brands, and as Chief Marketing Officer for Circuit of The Americas, host of the Formula 1 U.S. Grand Prix. As a leader, he is committed to building high performance teams that champion consumer-inspired innovation and consumer-centric brand stories.

Dom earned his MBA from the Johnson Graduate School of Management at Cornell University in Ithaca, New York, and his Bachelor of Science degree in Ocean Engineering from The United States Naval Academy in Annapolis, Maryland. He currently lives in Singapore.

Q Chen is the GM of Advertising & Sales Dept., Xiaomi Inc., and in charge of developing innovative commercialization for Xiaomi Intelligent Eco Marketing. With his 15+ years experience in mobile internet and digital marketing in China, he has been making a great progress through Xiaomi’s strengths of omni-scenario, big data, and IoT. He has led the department accomplish multiple edging cases, such as Puma mobile theme on weather, music, and sports apps which echoed with present scenario; IoT applications which included the innovative KFC “Chicken Please” – the smart fridge which ordered KFC with voice control, and the interactive Master Kang bottled water reminder through Mi bands. Meanwhile, Q has been working on the commercialization on OTT, the Internet TV, under the premise of protecting user experience. With his leadership and penetrating insight, Xiaomi OTTad business has achieved significant performance in the market.

Tian Pan has nearly 20 years’ related working experience in media industry, engaging in content marketing operations, media investment as well as commercialization of advertising successively.

Tim has more than 20 years experiences in IT in Fortune 500 FMCG companies, including Unilever and General Mills. He is Greator China IT director for General Mills, and recently focused on building eCommerce and data capabilities for Asia. Several of his projects were awarded in General Mills global.

Tim is a trusted business partner, has very indepth knowledge in FMCG industry and is a strong leader in digital transformation.

Tim graduated from Shanghai Jiao Tong University, majored in mechanical engineering, master degree. He also passed ACCA exams in his earlier career.

With 18 years of digital & consulting experience working in New York, Taipei and Hong Kong across various agency networks & company, Vivian Yeh is an expertise on thought leadership and driving innovations in the areas of digital strategy, consumer engagement and

advanced media solutions for global clients throughout her career.

While in Mead Johnson Nutrition (China) Ltd, she focused on accelerating the companyʼs consumer digital engagement business by enlarging its digital talent pool & capabilities and enhancing the companyʼs marketing directions. Her in- depth understanding of consumer digital behavior & insight enable her to leverage right solution to optimize digital engagement & communication to deliver companyʼs marketing strategies. Vivian is also very swift in response to latest technological innovations and making adaptive & appropriate marketing solutions.

Vivian holds an MBA degree Binghamton University and has a successful track record as being clients such as Mead Johnson, ABinBev, American Express and being consultant in ISOBAR, WWWins helping client such as Coca Cola, P&G, Reebok,PUMA,HSBC to grew their business in Greater China.

Joined the Alibaba Group in September, 2017, Lin is responsible for managing the National Uni-Media Business Center after Youku’s commercial advertisement team was integrated with Alimama.

Graduated from Renmin University of China with a degree in Enterprise Management, Lin once worked in Shell China, Castrol, and BP China’s Department of Consumer Motor Oil.

When serving as the vice president of the Unilever Marketing Department, Lin was responsible for brand and marketing management of all skin cleansing products in China, such as Lux, Dove, Lifebuoy, Lynx, and Hazeline. Besides introducing brands such as Dove, Lynx, and Lifebuoy to China, he also launched the overall marketing strategy and the “Phoenix plan”, making Unilever develop rapidly in China’s body wash industry within four years.

As a marketing expert on consumer/shopper behavior targeting, Mark is experienced in the integration of innovative technology and traditional business solutions. Mark has over ten years of senior management and marketing/sales experience for the leading MNCs, including P&G, SC Johnson, Maxxium, Fedex Kinkos, etc. Mark holds an EMBA degree from CEIBS, and BA/MA from Peking University. 

Brian Chan currently is the head of marketing of Hershey’s Great China, in charge of branding, innovation, media and new digital, consumer insight, and new business function.
Prior to Hershey’s China, Brian was the Brand GM of Tyson foods. Under his leadership，he pioneered the marketing revolution of fresh food category and created the famous campaigns “Just love Tyson little fresh meat”. His performance and contribution have been highly recognized. Before Tyson foods, He was the head of brands of Nestle China, and other diversified experience including Brand’s (Cerebos) PM, ABN AMRO Bank AM, and entertainment job in Hollywood studio, Los Angeles.
Brian Chan is a strategic, commercial, and creative marketing professional, with over 25 years’ work experience mainly in marketing field. Throughout his experience, he is highly proficient across the areas of brand building, media, product innovation & commercialization, consumer insight, PR, trade marketing, and current most hottest trend – digital marketing.
Brian holds an MBA degree from University of North Carolina and film school from UCLA, USA.

Since joining GSK in 2000, Gijs has held several leadership roles across Marketing and General Management in the consumer healthcare business. Gijs has extensive experience across different geographies, before his current location he was based in Singapore, Dubai, London, Brussels and Amsterdam. He has worked across many categories in consumer healthcare, building up a strong track record in launching and growing category leading brands.

He was the key driver of the pan-European roll-out of Parodontax which became the fastest growing Oral Care brand on the continent. Following this, Gijs built a solid innovation pipeline for the Gum Care business.

In 2010, he took on the role of Regional Marketing Director for the Wellness category in the Middle East. Within three years, he supported the region’s business growth to over 20% year-on-year and acquired strong market share gains for the category.

During his time as General Manager for Singapore he turned around and established a strong performing business with leading positions across categories, as well as leading the integration of the Novartis business post the joint venture.

Since 2017, Gijs serves as Area Marketing Director for OTC & Marketing Excellence, responsible for the OTC marketing portfolio as well as driving the capabilities across the marketing teams in Greater China. 

Leo Li-General Manager of Strategic Management Department & Marketing Management Center at NetEase Media

Prior to joining NetEase, he has served as project manager at TBWA, Marketing Planning Director at Phoenix network, etc. Currently in NetEase Media, Leo has taken charge of the overall upgrade of NetEase’s marketing system, as well as mobile marketing, industry planning, the development and realization of corporate strategies.

Transforming from 4A agency to internet new media, Leo owns a unique ability of creative integration and has a great deal of digital marketing experience in automobile, 3C, FMCG and other industries. Meanwhile, integrating media resources to advance innovation in content and address marketing solutions, he has led the team to create many industry awarded cases.

In 2017, Leo has hold an additional position in General Manager of Strategic Management Department, planning NetEase Media’s strategic development and its practice. With his excellent strategic level and efficient execution, Leo has completed the pioneering development in marketing industry at NetEase, and been the judge of many important advertising awards for several years, including Media Marketing Award, Interactive Creative Award and Advertiser Award of Great Wall Awards, Effie Awards, Top Mobile Awards, China Content Marketing Awards, etc.

A seasoned veteran in management of internet and digital marketing, Roy Zhou currently serves as the CEO of Yoyi Digital, the leading provider in the multi-screen programmatic buying platform in China. He owns the Master Degree of Business Administration Candidate of Haas School of Business, University of California at Berkeley.

· Roy Zhou is the founder of Yoyi Digital’s concept of multi-screen programmatic buying. He led Yoyi Digital quickly become the leading company in programmatic buying industry. He has completed the C and D rounds of financing successively, and double the company’s revenue. In 2015, Yoyi Digital continued to expand the marketing and successfully launched cross-screen programmatic buying and programmatic OTT products. Under his leadership, Yoyi Digital was awarded the Red Herring 100 Global Winner, one of the technology industry’s most respected awards, and also awarded the most influential advertising company on Ad Stars Festival in Busan. 

· Before Yoyi Digital, Roy was the Head of Google AdSense in the Asia Pacific region. Previous to Google, Roy worked as the regional manager of 3Com Asia and the Business Development Manager of Sun Microsystems China.

Zoe has 10+ years of experience in digital marketing and start-up. As Head of Marketing and Partnership, she oversees Udacity’s brand strategy, insights, strategic partnerships and marketing executions in China to achieve growth goals. Before joined Udacity, she cofounded an ed-tech venture and successfully built and released 3 language learning mobile apps to the market, that have been featured as Best New App by Apple across 23 countries in Europe, as well as 2016 Best App by Xiaomi and Baidu’s App stores in China. Before her entrepreneurial adventure, she was heading up the digital marketing team for the adults learning service of EF Education First, the world’s largest private education company, as a Senior Director of Digital Marketing. Prior to working with EF, Zoe was an early member of the Google China team, providing optimization solutions for top-tier AdWords advertisers, such as Alibaba and Ctrip.

Prior to joining Meituan-Dianping, Windy was vice president of Fanli.com in charge of branding and PR. Prior to that, she worked at Shanda Networking Group as marketing director. She has rich experience in marketing, branding, PR and sales management of intelligent hardware products, content products and mobile e-commerce. In addition,she puts forward the concept of “Co-Line contextual marketing”, and is a member of “50 Presidents’ Forum of China Marketing Research Institute”.

Windy Wu received her master degree in communication from Shanghai University.

He is currently the CEO of Wenjun Marketing, the CEIBS EMBA, the Vice President of Minhang Youth Employment and Entrepreneurship Promotion Association, and the pioneer of domestic data marketing services.

In 2009, Shanghai Wenjun Information Technology Co., Ltd. was established. With the deepening of marketing services, David led the company to strengthen big data + AI artificial intelligence technology, complete the business transformation of marketing technology tools + marketing services, and help enterprises to provide online brand communication and brand. Integrated services such as reputation management. After nine years of development, Wenjun Marketing has successively opened branches in Beijing, Shenzhen and Guangzhou, and is committed to building a localized quality service team. Wenjun Marketing has won the trust and support of thousands of corporate customers including Ping An, Sunac China, TOTO, Tetra Pak and SAIC Volkswagen.

Over 10 years of experience in marketing, including brand marketing, product category, digital marketing in Starbucks & AB-inBev (Budweiser, Harbin, Corona Beer).

Devoted in digital territory, specialized in strategic planning for company; mastered in paid owned earned touch points platform planning, IMC campaign creative and always-on tactics.  Dedicate to creating value and growth for company through digital means.  Innovator in business model digitalization, corporate level digital transformation, experienced in mass consumer eCRM management and mobile marketing. 

Paul is the founder and CEO of The Illuminera Group. 

With over twenty years of experience in market research and marketing consulting in China and the US, Paul’s passion is in transforming how marketing best be done in the digital age using cutting-edge innovative solutions. 

Paul is routinely engaged by clients to advise on critical business issues such as strategic positioning, brand strategy and communications, pricing, route-to-market business models, etc. In addition, Paul has been at the forefront of data-empowered marketing and frequently speaks in conferences and seminars.

Paul has immersed in many industries and his primary focus in recent years include, among others, consumer products, healthcare, ecommerce, and financial services.

Before founding Illuminera, Paul was the General Manager of TNS in Shanghai and Guangzhou. Prior to that, Paul worked with ACNielsen (New York), Frito-Lay (China) and two specialized research firms in the U.S.

Paul has a MBA degree from the University of Michigan, Ann Arbor.

Mia has 20 years experience in full spectrum marketing areas including advertising, brand management, entertainment and experiential marketing, digital marketing and PR across Greater China. Prior to Airbnb, Mia was the Senior Brand Communication Director at adidas, where she was in charge of several iconic labels under adidas including Sport Performance, adidas Originals, and adidas Neo label. Mia also worked in fashion industry in New York city as well as 4A advertising agencies in Taipei before. 

Angela Wang is leading Speedwork O2O Auto Care business development  as Chief Marketing Officer within Giti group, and experienced the role of Deputy General Manager-Marketing for Giti Tire China, prior she joined Giti, she worked in few multinational companies including Johnson Controls, Shell Group and Kimberly-Clark. 

With a focus in Automotive Aftermarket, she has proven track record in business planning and brand commerce development. Angela has dedicated and enthusiastic professional experience in B2B and B2C business management, she is passionate to develop and deploy different business model to achieve business success.

She received MBA degree from Washington University in St. Louis.

Cindy Wang is Chief Marketing officer of Uxin Group. Prior to Uxin, she was a senior marketing director at Uber China. Before that, Ms Wang served as a management consultant and has extensive experiencce working across the world. Cindy graduated from Yale University.

Tony Qi joined Mylan in Nov. 2015 as Head of OTC/CH Business for China, and is responsible for the overall OTC strategy development, OTC and consumer healthcare brand positioning and building, marketing communication and sales system design and execution.

Prior to Mylan, Tony worked in GSK Consumer Healthcare China for several functions. He led brand marketing for the brand Bactroban, Zentel, Contac, category channel marketing for RH and digital marketing for the whole company.

Tony holds a Bachelor of Business Administration, from Shandong University, China and an MBA from Peking University, China. Tony also had MBA exchange study experiences at the Wharton School, University of Pennsylvania, USA and Sungkyunkwan University, South Korea. 

Mr. Victor Xu has been appointed as the CMO of Zhugeio, starting from June of 2018. He plays a key role in leading the marketing and sales teams, being responsible for developing marketing and business strategies. Before he joined Zhugeio, Mr. Xu was a managing

partner of Hundun University, being in charge of operations in Beijing. Mr. Xu has great experience in the fields of marketing and sales; he took many important positions in well-known publishers such as Kankan.com(Sales Department VP), PPTV (Sales Department GM), and KU6.com (Core Management Team Member).

Caspar Schlickum is CEO of Wunderman APAC. Prior to Wunderman, Caspar was part of the founding team of WPP-owned global digital media platform Xaxis, where he served as CEO of Xaxis EMEA.

Caspar has extensive experience in digital media and audience insight-driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses.

Prior to joining WPP, Caspar was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, he spent six years in investment banking, based in Sydney, advising on technology, communications and infrastructure projects in the Asia Pacific region.

Caspar holds an economics degree (with first-class honors) from Monash University in Melbourne, Australia, and an MBA from London Business School as well as Northwestern University’s Kellogg Graduate School of Management.

Caspar is frequently solicited by prestigious industry organizations to share his insights and knowledge as an awards jury member, panel moderator, panelist and a keynote speaker at the Cannes Innovation Lions, the FT Digital Media Summit in London, the Festival of Media Global in Rome and Web Summit in Dublin.

In addition, Caspar is a regular author for The Drum among other publications, writing about key industry trends and the future of the digital industry in the programmatic space, as well as general developments in media.

Given his passion for education and learning, Caspar gives back to the community through his contributions in academic publications, such as the Journal of Digital & Social Media Management. He has been a regular guest lecturer at London Business School MBA and Executive Education programs.

Caspar’s active contributions to the technology industry have been recognized by The Drum (nominated by his peers as the winner of The Digital Leader of the Year at the Drum Digital Trading Awards in 2016) and econsultancy (shortlisted for Senior Digital Leader of the Year Award in 2015).

Ms. Shannon Hsu joined Danone Water China Beverage in July 2017 as Marketing Vice President , and is responsible for leading Danone Water China Beverage marketing strategy and tactics to maintain Mizone’s leadership in vitamin drink, successfully develop new brand(TFYT, Lemonade) and drive business growth.

Shannon started her Marketing career from year 2000 in Taiwan, Shannon has been working in mainland China for almost eight years. Shannon brings to Danone rich marketing experience across different industries, including personal care from Unilever, mobile devices from Nokia, and healthcare products from GSK, with proven track record in end-to-end brand new launch, digitally integrated 360 activation, E-commerce business and team development.

Professional with consistent success in achieving profit and business growth objectives. Successful in leading and motivating teams and managing Profit & Loss (P&L) with innovative solutions. Being Adaptive and Proven ability in driving new business through establishing strategic partnerships and complex, multi-channel relationships to increase revenue.

Catherine Wang is the CMO of Wall Street English leading both Branding and Marketing Strategies in China. Before joining Wall Street English, her specialties were in sales operations with the role of National Sales Director in the leading global companies of cosmetics and nutrition.

With her in-depth understanding of sales operations, Catherine has unique insights that ensure marketing strategies are directly aligned with the sales and profit goals of the company. In a rapidly changing and dynamic market, Catherine and her team are focused on ensuring that the customer journey is coherent and ultimately, not only leads to a successful sale, but to a satisfied and successful customer. In a growing company, her team are constantly exploring new and innovative ways to support business expansion and deliver on the promise of the most premium brand in its industry. 

Mr. Shi Kan graduated from Shanghai Jiaotong University and studied at Stanford and Cheung Kong Graduate School of Business. He is the CEO of Kailuan Group, the first one-stop marketing platform in China. Prior to this, Mr. Shi Kan founded Wushuang Technology/Anheji. He has many years of experience in Silicon Valley technology companies and has held positions in technology, marketing, products and senior management positions at Intel (China) and VMWare (Palo Alto).
In 2010, he returned to China to start a business, insisting on data and technology-oriented, helping the marketing media industry, advertisers to improve technology and marketing efficiency. Since its establishment, the company has continued to receive industry recognition.

成金兰，前后任名创优品股份有限公司总裁助理，品牌中心总监、公关总监、一带一路办公室主任，现担任CCFA特许经营分会执委及特聘讲师、广州连锁经营协会副会长、混沌大学广州分社品牌顾问，新的社会阶层人士联谊会理事、向上吧女神发起人，是85后美女职业经理人代表，近十年来深度服务于名创优品集团多个品牌。多次受邀出席TED珠江新城、中国零售创新峰会、C-star 2018国际零售论坛等各行业峰会做主题分享，担任2018广告人国际大奖评委和2018移动广告创意节评委，凭借着其对行业的突出贡献和影响力，2017年荣获中共广州市委统战部颁发的羊城e家突出贡献奖、以及荔湾区优秀十佳异地务工人员等奖项。

自名创优品创建以来，她便负责品牌传播工作管理，主导吴晓波、郎咸平等著名财经人士与名创优品的合作，颠覆传统零售业，成为新零售逆势崛起的经典案例，使得名创优品迅速为广大消费者和社会公众所熟知。她打造的名创优品鹿晗运动季传播项目，热度话题阅读量超85亿，斩获金旗奖、金匠奖、传播创新奖三大奖项;她首次尝试名创彩妆“亲民开架品牌”的传播定位，引爆线下线上炒作营销。在她的带领下，名创优品微信公众号粉丝突破2500万，成为实体零售第一号，2017年公众号阅读量突破1亿+，连续多年保持企业公众号第一名不动摇，并斩获了2018新榜大会的年度新媒体传播企业奖。由其策划的《名创优品没有秘密》一书，作为第一本系统阐述新零售理念的书，受到了著名经济学家马光远、经济学家郎咸平、知名财经作家吴晓波、优米网创始人王利芬等重磅推荐。

在品牌海外传播上，她策划签约会、投资会、地产会等重量级品牌活动，开启名创优品全球进化之路。随着名创优品进驻62个国家，她为名创优品打开了海外品牌传播渠道，2017年签约越南人气偶像Son Tung M-TP，让名创优品在海外成了时尚达人的新宠。她大胆提出充分发挥公司现有粉丝资源优势，积极与外部公司置换资源为公司带来丰厚的创收。

她全权负责品牌公关事务，与政府、行业协会对接，拓展30多个国家领事馆和国家驻华使馆，以及各国商会，为名创优品走出去参与国际竞争创造有利的国际交流平台。

作为公司最年轻的管理层人员之一，她深度参与行业内外大型论坛、峰会、颁奖礼等公关活动100多场，密集宣讲品牌精神、品牌价值观、商业模式，有效提升了名创优品的品牌知名度和美誉度。曾多次受邀出席北京新零售大会、中国连锁经营协会特许加盟大会等各种大型零售会议分享名创优品全球爆红的真相，剖析新零售的秘诀，是名创优品新一代品牌推广代言人。

Ms. Heddy Yuan is the Marketing Vice President, Gum, Candy & Powder Beverage at Mondelēz China. Heddy joined Mondelez China in February 2012 as a China Strategy and Consumer Insights Director and led the China Strategy and Consumer Insights function. She has worked in functions across marketing and insights & analytics, taking up her current role in 2017. In this role, she leads the company’s gum, candy and powder beverage business in China, which are worth millions of dollars with well-known brands including Stride, Trident, Choclairs, Hall, and Tang. Her team has built Stride’s “unstoppable passion” brand equity and its holistic marketing campaign which has driven a tremendous increase in consumer awareness and sales. 
 
Heddy has more than 20 years of experience working in the FMCG industry. She started her career in Procter & Gamble in Guangzhou, where she progressed from a Personal Cleaning Category and Feminine Care Commercial Manager to an Associate Director, Asia Commercial Insights in Singapore. During these years, she successfully developed breakthrough brands in store strategy to enhance equity and offtake, while she managed a diversified team across Asia.  
 
Heddy graduated from Nanjing University with a Bachelor’s Degree in Environmental Engineering. She is married and has a son. Her family resides in Shanghai, China. 

Wu Guoxiang became Senior Vice President of the International & Corporate Relations Division of China Southern Airlines in September this year. Before this he held a variety of positions in China Southern Airlines, including Senior Vice President of Marketing & Sales Division, Senior Vice President of Marketing Division, President of Japan Branch and Vice President in Hubei, which covered nearly all types of management area. With more than 20 years of working experience in marketing and flight scheduling areas, Wu Guoxiang is also invited specialist of many international aviation forums and civil aviation organizations.  He joined China Southern Airlines in 1997 after studying at the Civil Aviation University of China in Tianjin. In 2009 he received a Master’s degree, Business Administration from Beihang University, Beijing.   

Jonathan Beh is a digital marketing professional with broad experience in brand and performance marketing, data and media technologies and has hands on knowledge in the following disciplines (Programmatic, Search, Ecommerce and Project Management for all). Recently recognised by Campaign Asia as 40 under 40. He has over 2 years technical and development experience for Ecommerce website as well as 14 years in Search and digital media experience across UK, EMEA and APAC and China markets.  

He has worked with prestigious UK and Worldwide marketing & media agencies and is responsible for driving and growing Programmatic, Search Engine Marketing (both Paid and Organic Search) supporting global brands such as Shangri-La, Starwoods, Marriott, J&J, LVMH, Hyatt, Unilever, Bayer, LG, YUM, SAP, HSBC, Nestle, GM and JLR.  

Jonathan focuses on cementing the baseline requirements for clients, with amplification through ideation & innovation.  His skills and knowledge in Search has enabled him to support the integration of Search into cross-discipline channels as well as cross-agency relationships.

Vincent Wang has more than 15 years’ experience in brand consultancy and advertising strategy, with 6 years in media strategy and planning, providing consultancy to multiple industries and brands including Unilever, Uni-President, P&G, Wyeth, Johnson & Johnson, Lego, Carlsberg, Pernod Ricard, Ping’an Insurance, Bank of Communication, McDonald, etc. 

At IPG Mediabrands, Vincent is leading data driven insights, aiming to deliver best in class insights and actionable media strategy for clients including big data analysis (e.g. audience based data management platform architecture & building) and small data analysis (e.g. brand strategy & positioning). 

His expertise lies in consumer insights, brand strategy and positioning, with an in-depth understanding of media effectiveness and efficiency optimization.

Eric Lee joined BlackDragon in July 2018 as Chief Operating Officer,  and is responsible for the development and the expansion of BlackDragon’s business while also leading the sales, marketing, media and operation teams to provide innovative Martech solutions to all of its customers.

Eric is a digital native with more than a decade of working experience in Taiwan, US and China.  Before joining BlackDragon, Eric was the Head of Platform Partnership for Greater China and Korea, at Google Inc.; leading programmatic buying and performance marketing, Google Ad Exchange, and strategic partnership developments for top clients. Prior to joining Google, he led the digital media strategy in China and Hong Kong for Chanel. Eric has also previously worked at MEC Interactive (a WPP media group agency) leading their Shanghai digital initiative.

As a JD proprietary marketing solution platform that offers digital marketing solutions within JD.com’s exclusive online marketing data capacity, BlackDragon is an integral part of matching advertisers with their target audience. BlackDragon has already built a country-wide partnership within mainstream media, data service companies and media agencies to successfully provide digital marketing solutions to renowned companies across various industries including electronics, appliances, baby products, and apparel. 

Christopher Kong is the Data & Business Intelligence Director at Danone Nutricia China, leading digital transformation to drive consumer-centricity.

Before joining Danone, he advised 30 multinational Consumer Packaged Goods companies, as Senior Director at Nielsen China. He previously held leadership positions at Cadbury / Kraft, where he navigated a turnaround business in China to achieve its first year of profitability, and launched a new brand.

Christopher is a thought leader in the application of behavioral economics in China, writing regularly on the topic. He has previously co-delivered the Behavioral Economics Immersion Program with Professors from Yale School of Management.

Related to his passion to understand why people do what they do, he created the One in a Billion video series, a snapshot into the lives of everyday Chinese people. He also conducted research related to the lives of cocoa farmers in Ghana.

Christopher’s background is in Economics & Law, having earned a BCom / LLB (Hons) from the University of Melbourne. He is a qualified Chartered Financial Analyst.

In his spare time, Christopher enjoys playing pool (having participated in the Pool Victoria 8-Ball State Championships), and mentoring youth to discover & leverage their strengths. He is also a Board Member of the China Australia Millennial Project.

从事新闻传播、市场策划、广告传播、产品营销、品牌塑造等管理工作20多年；曾任DMG数码媒体集团全国销售副总经理、南京分公司总经理等职；

2009年底加盟途牛，分管过媒介、公关、市场、品牌、目的地合作、跨界异业、企业合作等多项工作，现任途牛副总裁。

曾先后多次担任过虎啸奖评审委员及监审副主席；IAI国际广告奖评审委员、金鼠标奖营销评审委员、金触点营销奖VIP评审委员、中国商广协会品牌研究院研究员等。

凭借多年的工作经验，先后提出品牌九度、品牌的阳刻与阴刻、从“品效合一”到“品销合一”、传播要做到“三点合一”等多方面实践型概念，并且发表过多方面的演讲及文章 。

2017年，王树柏应邀出席峰会并发表主题演讲《借势聚能 营销大有可为》，与900余位到场嘉宾分享了他对营销的独特理解。并获得唯一“2016-2017年度最佳旅游营销人物”殊荣。

Muyang Liu was a former Chief Public-relation Officer at DianRong, a big-data company which provides online efficient investment and financing services for individuals and SMEs. She was responsible for the development of brand and public relations. Under her leadership, DianRong became a reputable and reliable company which is on the top list in the Fin-tech industry.

Muyang Liu received her bachelor degree from HUST (Huazhong University of Science and Technology) and MBA from Shanghai Jiao Tong University.

Muyang Liu has rich experience in marketing industry, varying from the internet industry to the media. She had awarded for her excellent work, including “Top-listed Achievement” in content marketing and “China Brand Golden Elephant Awards”, “The most influential gold medal in public relations activities.”etc.

Mr Chen is a seasoned marketer and advertiser with 21 years exeprience both in international and domestic top advertising and media companies.

Prior to Focus Media, Mr Chen was Media Planning Director for OMD. Before OMD, she was director of Marketing with Ghirardelli Chocolates in San Leandro, CA.  Prior to that, he worked with Zenithoptimedia as Meida Buying Manager.

Served more than 100 brands, such as P&G, Unilever, L’Oreal, Wyeth, BMW, CMCC, SGM, Alibaba, JD, Eleme, MIUI, Ctrip, Didi Chuxing, CARH, etc.

拥有18年互联网及移动互联网创业经验。先后从事过金融、在线旅游、移动互联网（手游、音乐、阅读）、传媒娱乐等领域工作。

He is currently the CEO of Wenjun Marketing, the CEIBS EMBA, the Vice President of Minhang Youth Employment and Entrepreneurship Promotion Association, and the pioneer of domestic data marketing services.

In 2009, Shanghai Wenjun Information Technology Co., Ltd. was established. With the deepening of marketing services, David led the company to strengthen big data + AI artificial intelligence technology, complete the business transformation of marketing technology tools + marketing services, and help enterprises to provide online brand communication and brand. Integrated services such as reputation management. After nine years of development, Wenjun Marketing has successively opened branches in Beijing, Shenzhen and Guangzhou, and is committed to building a localized quality service team. Wenjun Marketing has won the trust and support of thousands of corporate customers including Ping An, Sunac China, TOTO, Tetra Pak and SAIC Volkswagen.