An-Ching has joined Gap Inc, Greater China in April 2017 as Excutive Creative Director for Gap Inc. Greater China. Since May 2018, he has also became the head of Gap Inc. Greater China Marketing, responsible for leading the Marketing/Creative teams to build a marketing fuction, developing and executing marketing/Creative/CRM strategies to ensure the brands (Gap, Old Navy) are well expressed and relevent in the local market.
An-Ching is a seasoned creative director with 30 plus years retail exeprience in the U.S., with a track record in helping building/transforming brands, develop marketing campaigns and excute creative developments.
Prior to come to China, he was the VP, Golbal Creative, Old Navy, has developed Old Navy’s new brand creative direction, image/graphic standard in 2015, established Old Navy as a strong, marden, fun, family brand. An-Ching also played instrumental role in transforming/building Banana Republic brand. He was the Sr. Creative director at Banana Republic before he joined Old Navy.
An-Ching holds a bachelor and Master’s degree in Fine art. He was also a professor in Shandong University of Art & Design, taught in Design/Brand Management.