Brian Chan currently is the head of marketing of Hershey’s Great China, in charge of branding, innovation, media and new digital, consumer insight, and new business function.
Prior to Hershey’s China, Brian was the Brand GM of Tyson foods. Under his leadership，he pioneered the marketing revolution of fresh food category and created the famous campaigns “Just love Tyson little fresh meat”. His performance and contribution have been highly recognized. Before Tyson foods, He was the head of brands of Nestle China, and other diversified experience including Brand’s (Cerebos) PM, ABN AMRO Bank AM, and entertainment job in Hollywood studio, Los Angeles.
Brian Chan is a strategic, commercial, and creative marketing professional, with over 25 years’ work experience mainly in marketing field. Throughout his experience, he is highly proficient across the areas of brand building, media, product innovation & commercialization, consumer insight, PR, trade marketing, and current most hottest trend – digital marketing.
Brian holds an MBA degree from University of North Carolina and film school from UCLA, USA.