Christopher Kong is the Data & Business Intelligence Director at Danone Nutricia China, leading digital transformation to drive consumer-centricity.

Before joining Danone, he advised 30 multinational Consumer Packaged Goods companies, as Senior Director at Nielsen China. He previously held leadership positions at Cadbury / Kraft, where he navigated a turnaround business in China to achieve its first year of profitability, and launched a new brand.

Christopher is a thought leader in the application of behavioral economics in China, writing regularly on the topic. He has previously co-delivered the Behavioral Economics Immersion Program with Professors from Yale School of Management.

Related to his passion to understand why people do what they do, he created the One in a Billion video series, a snapshot into the lives of everyday Chinese people. He also conducted research related to the lives of cocoa farmers in Ghana.

Christopher’s background is in Economics & Law, having earned a BCom / LLB (Hons) from the University of Melbourne. He is a qualified Chartered Financial Analyst.

In his spare time, Christopher enjoys playing pool (having participated in the Pool Victoria 8-Ball State Championships), and mentoring youth to discover & leverage their strengths. He is also a Board Member of the China Australia Millennial Project.